Sana Safinaz is a brand name synonymous with glamour, elegance
and high fashion at its finest. It is therefore not surprising that Sana
Hashwani and Safinaz Muneer, the driving force behind the label, are
nominated for an astounding and unprecedented four awards this year
sweeping the fashion category nominations. Couple this tremendous
feat with the fact that Sana Safinaz have been trailblazers in the
industry and have consistently maintained their allure for over two
decades, twenty four years to be exact, and we truly have Pakistan
fashion history in the making with indeed an even brighter future ahead.
Achievement in Fashion Design-Prêt: As one of the pioneers of Prêt-
a-Porter in Pakistan this nomination comes as no surprise, however it
is noteworthy to mention that to be consistently lauded decade after
decade is truly an achievement in itself. A signature Sana Safinaz
Prêt outfit is always on trend with regard to cut and color and above all
Achievement in Fashion Design-Luxury: Sana Safinaz designs
are definitively luxurious, hence we have seen them appear on
the Bollywood big screen, frequently donned by celebrities and
personalities on an international level and are always sighted at
red carpet events, even the Oscars themselves. Each creation is
painstakingly put together and the striking end results simply speak for
Achievement in Fashion Design-Lawn: Annually dubbed the
“Queens of Lawn” Sana Safinaz lawn has an almost cult like following.
Each season the brand offers something innovative and never before
seen. It was the very first to introduce the concept of “designer lawn”
with the pairing of satin borders, embroidery, embellishments and other
trimmings with the lawn design which still remains a novel concept.
Best High Street Brand: Barely two years since the rollout of the now
ten Sana Safinaz retail stores across Pakistan it is commendable how
they have enhanced the fledgling high street industry nationwide. From
stitched and unstitched cottons, to dinner/evening wear of both western
and eastern silhouettes along with footwear and accessories it is a one
stop shop for the fashion savvy high street shopper
and caters to a wide public demographic as well.